build trust and convert visitors
into customers so you get a better website ROI.
If you can't communicate by voice with someone, it is all most impossible
to build the same level of trust with them. A talking website
captures attention and keeps customers on your website longer.
Lets face it
when the average visitor only stays on a page about 8 seconds anything
you can do to keep them there longer will definitely help improve
your roi. Websites with voice also aide those with different
learning styles to understand your web site.
When you have a talking website with text and voice,
you are more likely to capture the attention of both learning styles,
audio and visual, getting a better return on investment from
your web site. "It is common knowledge that people retain 20
percent of what they read, and they generally remember 50 to 70
percent of what they see and hear." Do you want your visitors to
remember your site?
With more people accessing your website, you want to find a way
to make them stick and look through your products. As stated earlier
the average person stays on a website for 8 seconds. Within that
8 seconds, they quickly decide whether they want to stay or go on
to some other site. I interviewed Dave Brandley, owner of 1on1.net.
When he first added audio
to his website he had a voice over actor do the recording and
he saw no real change in sales. "The voice actor just didn't sound
excited", said Brandley. Later he did the recording himself. The
recording was admittedly rough and more homespun than the voice
over talent, yet he noticed an immediate sales increase of 38.9
percent. Brandley believes that it's because his visitors can hear
the excitement and friendliness in his voice. This helps to build
trust and capture visitor attention, so that more visitors follow
through and make a purchase. In a follow up interview with Mr. Brandley
over four months later he reported that the increase in sales had
continued, averaging around 34 percent.
If you're still
not convinced that a talking website can increase sales so
you have a better web site ROI, you can always sample
the various audio products that are available. I personally recommend
www.ExciteAudio.com. They have some great audio tools that will
help you with your web site
optimization. You can try out their easy yet powerful streaming
audio buttons, including audio buttons for eBay auctions and
audio testimonials (an amazing
bonus feature), for a full 14 days for only one dollar. Then you
will see for your self that adding
voice to a web site converts more visitors into customers.
Side bar: It
should be noted that voiceover talent can varies greatly and Mr.
Brandley's initial problems were partially because of his own in
experience, he recommended trying one voice clip and then after
several weeks try another you will soon find the one that works
for your site. Mr. Brandley told me during our last interview that
he has since used voiceover
actors with great success on several of his other sites.